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Content Commerce Insider Is Moving to Jing Daily
Plus: Getting Women's Day right, co-branded retail and destinations, and TikTok's data problem.
February 2021 Social-Savvy Brands: How YSL Skipped CNY
Plus: Why Lanvin is still in trouble, Longchamp's "Emotionally Unavailable" collab, and Women’s Day results.
Loewe Turns a Content-Commerce Page With A Show in the News
Plus: China’s “National Mom," C-Beauty takes on gender narratives, and a surge of Chinese Clubhouse clones.
Is the NFT Hype Made for Luxury?
Plus: Co-branding goes home, in-house secondhand luxury, and our TikTok Take.
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
Plus: A brand collaboration dream team, Bilibili meets Beckham, and Pinduoduo (briefly) outdoes Taobao.
February 2021 Best of Brand Collaborations
Plus: BMW’s marriage story, a Lunar New Year holiday wrap-up, and Bilibili's big 2020.

February 2021

What Can China Learn From the West About Secondhand Fashion?
Plus: The business of co-branded experiential hotels, Pfizer's cinematic turn, and our TikTok Take.
Future Tech China: What Douyin's Pivot to Search Means for Brands
Plus: Why Gucci's content-commerce strategy is falling short, Chinese social apps to bet on in 2021, and Perfect Diary collaborates with Disney.
Content Commerce Highlights From China’s Spring Festival
Plus: Cash for short video creators, Aston Martin's clever collaboration, and an Apple exclusive on Bilibili.
Is Space the Final Frontier for Brand Marketing?
Plus: The co-branded experience, Luxury looks to TikTok commerce, and the world’s most-searched consumer brands.
Brand Film Highlights for the Year of the Ox
Plus: Alibaba's big European push, e-commerce history in the making, and a Chinese-owned Reebok?
Luxury, Livestreaming, and Lots of Lucky Money on CCTV’s Spring Festival Gala
Plus: Wong Kar-wai goes “Where the Heart Leads," a holiday box office boom, and winners in the staycation economy.
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