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Content Commerce Insider Is Moving to Jing Daily
Plus: Getting Women's Day right, co-branded retail and destinations, and TikTok's data problem.
February 2021 Social-Savvy Brands: How YSL Skipped CNY
Plus: Why Lanvin is still in trouble, Longchamp's "Emotionally Unavailable" collab, and Women’s Day results.
Loewe Turns a Content-Commerce Page With A Show in the News
Plus: China’s “National Mom," C-Beauty takes on gender narratives, and a surge of Chinese Clubhouse clones.
Is the NFT Hype Made for Luxury?
Plus: Co-branding goes home, in-house secondhand luxury, and our TikTok Take.
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
Plus: A brand collaboration dream team, Bilibili meets Beckham, and Pinduoduo (briefly) outdoes Taobao.
February 2021 Best of Brand Collaborations
Plus: BMW’s marriage story, a Lunar New Year holiday wrap-up, and Bilibili's big 2020.
What Can China Learn From the West About Secondhand Fashion?
Plus: The business of co-branded experiential hotels, Pfizer's cinematic turn, and our TikTok Take.
Future Tech China: What Douyin's Pivot to Search Means for Brands
Plus: Why Gucci's content-commerce strategy is falling short, Chinese social apps to bet on in 2021, and Perfect Diary collaborates with Disney.
Content Commerce Insider
Content Commerce Insider
How Brands Create Content to Drive Revenue, Globally.

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