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February 2021 Social-Savvy Brands: How YSL Skipped CNY
Plus: Why Lanvin is still in trouble, Longchamp's "Emotionally Unavailable" collab, and Women’s Day results.
Loewe Turns a Content-Commerce Page With A Show in the News
Plus: China’s “National Mom," C-Beauty takes on gender narratives, and a surge of Chinese Clubhouse clones.
Is the NFT Hype Made for Luxury?
Plus: Co-branding goes home, in-house secondhand luxury, and our TikTok Take.
Swarovski’s Brand Refresh: China-Facing or China-Inspired?
Plus: A brand collaboration dream team, Bilibili meets Beckham, and Pinduoduo (briefly) outdoes Taobao.
February 2021 Best of Brand Collaborations
Plus: BMW’s marriage story, a Lunar New Year holiday wrap-up, and Bilibili's big 2020.
What Can China Learn From the West About Secondhand Fashion?
Plus: The business of co-branded experiential hotels, Pfizer's cinematic turn, and our TikTok Take.
Future Tech China: What Douyin's Pivot to Search Means for Brands
Plus: Why Gucci's content-commerce strategy is falling short, Chinese social apps to bet on in 2021, and Perfect Diary collaborates with Disney.
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How Brands Create Content to Drive Revenue, Globally.

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